The NBC Sports Group, its action sports arm Alli Sports, and Red Bull Media House have formed a partnership for the development of a new property, the “Red Bull Signature Series.” It will present 35 hours of action sports programming to NBC and the NBC Sports Network starting in January and include snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events.
In conjunction with Alli Sports, the Series will offer brands fully integrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digital platforms. All in all, it will provide an event and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and social extensions.
The series features some of Red Bull’s top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and more. It kicks off on NBC with “Crashed Ice” on 1/21.
A new website has been built for the partnership as well: