At 10 p.m., “Parenthood” (2.0/5 in 18-49, 5.1 million viewers overall) finished within 0.4 of a rating point of #1 in the time period among ABC, CBS and NBC in adults 18-49 and is #1 among those networks in adults 18-34 and women 18-34.
From its first half-hour to its second, “Parenthood” grew by 5 percent in 18-49 rating (to a 2.0 from a 1.9), while rival dramas on ABC and CBS declined in that demo.
Versus the same night last year, “Parenthood” is up 11 percent in 18-49 rating (with a 2.0 rating vs. a 1.8) and up 5 percent in total viewers (5.058 million vs. 4.805 million).
Note that “Parenthood” has been adding 42 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.
From 8-10 p.m. ET, “The Biggest Loser 12” averaged a 2.1/5 in 18-49 and 6.3 million viewers overall in a highly competitive time period that included CBS’s “NCIS” and “NCIS: Los Angeles,” ABC’s “Last Man Standing,” “Man Up” and “Dancing With the Stars” and Fox’s “Glee,” “New Girl” and “Raising Hope.” From its first half-hour to its fourth, “The Biggest Loser” increased by 15 percent in 18-49 rating (to a 2.3 from a 2.0).
(source; NBC)
