At 8 p.m. ET, “Community” (1.6/5 in 18-49, 3.6 million viewers overall) is up week to week by 7 percent in 18-49 rating (to a 1.6 from a 1.5) and 4 percent in total viewers (3.633 million vs. 3.491 million) in a highly competitive time period versus “CBS’s “Big Bang Theory,” Fox’s “X Factor” and ABC’s “20/20” Regis Philbiin special. Note that on average this season, “Community” originals have been adding 37 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
At 8:30 ET, “Parks and Recreation” (2.0/5 in 18-49, 3.7 million viewers overall) is up week to week by 11 percent in 18-49 rating (to a 2.0 from a 1.8) and 1 percent in total viewers (3.708 million vs. 3.664 million). Last night’s telecast of “Parks” built by 25 percent on its 18-49 lead-in in a slot where NBC was on average flat last season versus original lead-ins from “Community.” In a competitive time period versus CBS’s “Rules of Engagement,” Fox’s “X Factor” and ABC’s “20/20” special, “Parks and Recreation” improved on NBC’s average in this time period last season by 25 percent in 18-49 rating (2.0 vs. 1.6, “live plus same day,” non-sports). Keep in mind that on average this season, original telecasts of “Parks” have been adding 33 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.
From 9-9:31 p.m. ET, “The Office” (2.9/7 in 18-49, 5.6 million viewers overall) is tied for #1 in adults 18-49 among ABC, CBS, NBC, Fox and CW in the time period and is #1 among those networks in adults, men and women 18-34 and men 18-49. “The Office” built on its lead-in by 45 percent in 18-49 rating and 50 percent in total viewers in a competitive time period versus ABC’s “Private Practice,” CBS’s “Person of Interest” and Fox’s “Bones.” Note that on average this season, “Office” originals have been adding 42 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
At 9:31 ET, “Whitney” averaged a 1.9/5 in 18-49, 4.1 million viewers overall in a competitive time period versus ABC’s “Private Practice” and the concluding half-hours of CBS’s “Person of Interest” and Fox’s “Bones.” “Whitney” is #1 in the time period among ABC, CBS, NBC and CW in men 18-34. Keep in mind that on average this season, “Whitney” originals have been adding 33 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
At 10 p.m. ET, “Prime Suspect” averaged a 1.1/3 in 18-49 and 4.4 million viewers overall, building on its total-viewer lead-in by 7 percent. Note that on average this season, original telecasts of “Prime Suspect” have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
(source; NBC)
