NBC Thursday card placed fourth-place

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At 8 p.m. ET, “Community” averaged a 1.5/4 in 18-49 and 3.5 million viewers overall in a highly competitive time period versus “CBS’s “Big Bang Theory,” Fox’s “X Factor,” ABC’s “Charlie’s Angels” and CW’s “Vampire Diaries.”   Note that on average this season, “Community” originals have been adding 38 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  


At 8:30 ET, “Parks and Recreation” (1.8/5 in 18-49, 3.6 million viewers overall) built by 20 percent on its 18-49 lead-in in a slot where NBC was on average flat last season versus original lead-ins from “Community.”  In a competitive time period versus CBS’s “Rules of Engagement,” Fox’s “X Factor,” ABC’s “Charlie’s Angels” and CW’s “Vampire Diaries,” “Parks and Recreation” improved on NBC’s averages in this time period last season by 13 percent in 18-49 rating (1.8 vs. 1.6, “live plus same day,” non-sports).  Keep in mind that on average this season, original telecasts of “Parks” have been adding 31 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.  
 
From 9-9:31 p.m. ET, “The Office” (3.0/7 in 18-49, 5.9 million viewers overall) built on its lead-in by 67 percent in 18-49 rating and 64 percent in total viewers in a highly competitive time period versus ABC’s “Grey’s Anatomy,” CBS’s encore telecast of “Person of Interest” and Fox’s “Bones.”  “The Office” is #2 in the half-hour among ABC, CBS, NBC, Fox and CW in adults 18-49 and #1 among those networks in adults 18-34 (tie), men 18-34, men 18-49 and men 25-54 (tie).  Note that on average this season, “Office” originals have been adding 40 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  

At 9:31 ET, “Whitney” (2.1/5 in 18-49, 4.3 million viewers overall) maintained its rating week to week to match the show’s highest result since October 6.  “Whitney” is currently retaining 70 percent of its 18-49 lead-in from “The Office,” which, pending updates, is its highest retention since October 6, despite competition in the time period from the concluding half-hours of ABC’s “Grey’s Anatomy,” CBS’s rebroadcast of “Person of Interest” and Fox’s “Bones.”  “Whitney” is #1 in the time period among ABC, CBS, NBC and CW in men 18-34.  Keep in mind that on average this season, “Whitney” originals have been adding 33 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  
 
At 10 p.m. ET, “Prime Suspect” averaged a 1.2/3 in 18-49 and 4.8 million viewers overall, building on its total-viewer lead-in by 12 percent to capture the biggest “Prime Suspect” overall audience since October 6.  Note that on average this season, original telecasts of “Prime Suspect” have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.

(source; NBC)