NBC Tuesday, “The Biggest Loser” tied #2 in 18-49 demo


From 8-10 p.m. ET, “The Biggest Loser” averaged a 3.5 rating, 10 share in adults 18-49 and 8.9 million viewers overall.  Versus the same night last year, “Loser” is up 35% in 18-49 (3.5 vs. 2.6) and nearly 2.0 million persons or 30% in total viewers (8.9 million vs. 6.9 million).  In the time period last night, “The Biggest Loser” is tied for #2 among the major networks in adults 18-49 and #1 in women 18-34 against a special NCIS: LOS ANGELES featuring NCIS regular Abby Sciuto and ABC’s combination of V and the first hour of the DANCING WITH THE STARS finale.  From its first half-hour to its fourth, “The Biggest Loser” increased its 18-49 rating by 33% (4.0 vs. 3.0) and its overall viewership by 17% or 1.4 million persons (9.6 million vs. 8.2 million).

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.9/5 in adults 18-49; a 2.2/6 in adults 25-54 and 4.9 million viewers overall.  Last night’s time-period competition included the concluding hour of ABC’s “Dancing with the Stars” finale and CBS’s “The Good Wife.”

Despite exceptional competition from ABC’s “Dancing with the Stars” finale, “The Jay Leno Show” is currently matching its second-highest adult 18-49 rating on any night of the week in the last seven weeks (since October 6).

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49, 1.9 vs. 1.4; adults 25-54, 2.2 vs. 1.8; and total viewers, 4.9 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.9 vs. 2.2; in adults 25-54, 2.24 vs. 2.7; and in total viewers, 4.9 million vs. 6.9 million).
In Late-Night Local People Meters Tuesday night:
Conan O’Brien (1.1/5 in 18-49 in local people meters) defeated CBS’s LATE SHOW (0.9/4) in Nielsen’s 24 local markets with People Meters.
At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3). 

For the Week of November 16-22:

For the week, NBC averaged a 2.4/7 in 18-49 and 7.5 million viewers overall.  NBC was #1 in men 18-49 and tied for #1 in men 18-34.

NBC SUNDAY NIGHT FOOTBALL is #1 for the week in adults 18-49.  It’s the 10th telecast in a row of NBC SUNDAY NIGHT FOOTBALL to top the weekly 18-49 ranker (excluding NFL pre- and post-game shows, includes a tie with the Thursday NFL season opener).

THE OFFICE and THE BIGGEST LOSER tied for #11 for the week in adults 18-49.  THE OFFICE is also #6 for the week in adults 18-34.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.”  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: data and information provided by NBC)