From 8-9 p.m. ET, “America’s Got Talent” (3.4/11 in 18-49, 12.3 million viewers overall) won its time period among ABC, CBS, NBC, Fox and CW in adults 18-34, 18-49 and 25-54, total viewers and all other key demographics against competition that included ABC’s summer premiere of Tuesday’s “Wipeout” and Fox’s “Master Chef.”
From its first half-hour to its second, “America’s Got Talent” grew by 16 percent in 18-49 rating (to a 3.6 from a 3.1) and by 14 percent or more than 1.6 million persons in total viewers (13.1 million vs. 11.5 million).
“America’s Got Talent” was the #1 program of the night in total viewers.
Versus NBC’s average in this time period last summer, “America’s Got Talent” was up 127 percent in 18-49 rating (with a 3.4 rating vs. a 1.5, “live plus same day,” non-sports) and up 137 percent in total viewers (12.302 million vs. 5.198 million).
From 9-11 p.m. ET, “The Voice” (4.4/12 in adults 18-49, 12.1 million viewers overall) scored an 18-49 rating that is higher than the 18-49 rating of every non-sports telecast to air last summer on ABC, CBS, NBC, Fox or CW, with the sole exception of the “Glee” finale, which delivered a 4.7 rating on June 8, 2010.
Versus NBC’s average in this time period last summer, “The Voice” was up 47 percent in 18-49 rating (4.4 vs. 3.0, “live plus same day,” non-sports). For its second hour from 10-11 p.m., “The Voice” topped the ABC-CBS competition combined in every key ratings category and doubled that combined competition in adults, men and women 18-34 and adults, men and women 18-49.
“The Voice” was the #1 program of the night in adults 18-49, winning its time period in all key ratings categories among ABC, CBS, NBC, Fox and CW.
NBC dominated all six primetime half-hours in 18-49 and total viewers. NBC ranked #1 for the night in all key ratings categories, including adults 18-34, adults 18-49, adults 25-54 and total viewers.
(source: NBC)
