NBC wins the week in 18-49


NBC has finished #1 in adults 18-49 for the primetime week of July 29-August 4, posting a 1.6 rating, the highest weeklong 18-49 average among ABC, CBS, NBC and Fox in the six weeks since ABC carried the NBA Finals during the week of June 17-23.  NBC was led by the week’s #1 telecast in adults 18-49, NBC’s Sports’ coverage of the NFL Hall of Fame Game, and the week’s #1 unscripted series, “America’s Got Talent.”

NBC’s Cowboys-Dolphins Hall of Fame Game scored the highest 18-49 rating for any primetime telecast on ABC, CBS, NBC or Fox since ABC’s Game 7 of the NBA Finals on June 20.  Sunday’s NFL telecast was also #1 for the week in adults 18-34, adults 25-54 and all key adult-male demos.  In kids 2-11 and teens 12-17, “America’s Got Talent” delivered the week’s #1 primetime ratings on ABC, CBS, NBC and Fox.

NBC’s top-rated shows for the week in adults 18-49 include: Sunday’s NFL Hall of Fame Game (#1); Tuesday’s “America’s Got Talent” (#3); Wednesday’s “Talent” (tied for #5); Monday’s “American Ninja Warrior” (tied for #14); Wednesday’s “Talent” encore (tied for #14); Monday’s “Get Out Alive with Bear Grylls” (tied for #20); Thursday’s “Hollywood Game Night” (tied for #20); and Wednesday’s “Camp” (tied for #29).  Note that these rankings exclude sports pre- and post-game shows.

In addition to winning the week in adults 18-49, NBC was #1 among ABC, CBS, NBC and Fox in adults, men and women 18-34; men and women 18-49; and adults and men 25-54.

Primetime averages for the week of July 29-August 4 in adults 18-49 are: NBC, 1.6/5; CBS, 1.2/4; ABC, 1.0/3; Fox, 0.9/3; and CW, 0.4/1.  In overall total viewers, the weekly averages were: CBS, 5.8 million; NBC, 5.4 million; ABC, 4.0 million; Fox, 2.4 million; and CW, 1.1 million.

Averages for the 2012-13 Broadcast Year to date are: CBS, 2.5/7; Fox, 2.2/7; NBC, 2.2/6; ABC, 2.1/6; and CW, 0.6/2.  In overall total viewers, the season averages are: CBS, 10.5 million; ABC, 7.3 million; NBC, 6.7 million; Fox, 6.3 million; and CW, 1.6 million.

For the 2012-13 broadcast year to date, NBC is tied for #2 in adults 18-49, tied for #2 in adults 25-54 and is #2 outright in adults 18-34.