NBC’s Chicago O&Os Set to Score With Cross

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The individual who has served as SVP/General Manager of NBC Sports Chicago, the Comcast-owned RSN serving the Windy City, has been appointed President/GM of the two NBC-owned stations housed on Chicago’s Magnificent Mile.


Getting the new duties, putting him in charge of NBC O&O WMAQ-5 and Telemundo sibling WSNS-44 is Kevin Cross.

He’s a veteran Chicagoland media executive and takes the job as David Doebler will retire, effective June 1, after eight years in the role, longtime Chicago media reporter Robert Feder reports.

Cross will retain his NBC Sports Chicago role, adding the WSNS and WMAQ duties.

Cross began his career at the former SportsChannel Chicago as a producer, in 1993. It became Fox Sports Chicago in 1998, and rose to Senior Producer.

Later, he held the role of President/Executive Producer of Timeline Productions and as Executive Producer of Sports for CLTV.

“Kevin is an effective and empathetic leader.  A native of Chicago’s southside, he has more than 25 years of experience working in the region and is the perfect person to take the helm of NBCUniversal’s local businesses in Chicago,” said Valari Staab, President of NBCUniversal Owned Television Stations. “I look forward to seeing the new milestones that our teams at NBC 5, Telemundo Chicago and NBC Sports Chicago will reach together as they build upon their already successful work in delivering the best in local news and sports for Chicago’s English and Spanish-speaking audiences.”