NBC's late-night team: Jay Leno Jimmy Fallon increase viewer margins


NBC’s late-night lineup has delivered #1 finishes for the ratings week of November 28-December 2 over the ABC and CBS time-period competition, with “The Tonight Show with Jay Leno” generating its biggest adult 18-49 audience in 12 weeks and its biggest overall audience in nearly five months. At 12:35 a.m. ET, NBC’s “Late Night with Jimmy Fallon” attracted its biggest 18-49 viewership in four weeks and biggest overall audience in five weeks. Note that CBS’s “Late Show with David Letterman” was in rebroadcast last week.

For the week, Jay out-delivered CBS’s “Late Show” encores and ABC’s combination of “Nightline” and “Kimmel” in viewers 18-49, total viewers and other key categories with the biggest “Tonight” 18-49 audience since the week of September 5-9 and biggest overall audience since July 4-8.

At 12:35 a.m. ET for the week, Jimmy Fallon delivered bigger audiences than CBS’s “Late Late Show with Craig Ferguson” and head to head against ABC’s second half of “Kimmel” in viewers 18-49, total viewers and other key categories, with the biggest “Late Night” 18-49 audience since the week of October 31-November 4 and the show’s top overall audience since October 24-28.

Versus the same week last year, “Tonight” was up 0.5 percent in total viewers (4.098 million vs. 4.078 million) while “Late Night” was up 6 percent (1.852 million vs. 1.755 million).

Through the first 11 weeks of the season, “Tonight” has increased its total-viewer margin over “Late Show” to 11 percent (3.705 million vs. 3.324 million), up from the year-ago season-to-date advantage of 7 percent. Jimmy Fallon has established a total-viewer lead over “Late Late Show” this season of 13 percent (1.772 million vs. 1.567 million), after trailing by 3 percent one year ago. Jimmy has also increased his season-to-date lead over “Late Late Show” in adults 18-34, to 38 percent (293,000 vs. 213,000) up from last year’s 23 percent, and in adults 25-54, up to 6 percent (865,000 vs. 815,000) after trailing by 0.1 percent at this point last season.

(source: NBC)