NBC’s ‘Minute to Win It’ gets 3rd; ‘Law & Order: SVU’ tied first place


At 8 p.m., “Minute To Win It” (1.8/6 in adults 18-49, 6.0 million viewers overall) tied for #2 among the major networks in the time period in adults 18-49.  The 1.8 matches NBC’s highest 18-49 rating in the time slot since the Winter Olympics.

From its first half-hour to its second, “Minute To Win It” increased by 31 percent in adults 18-49 (to a 2.1 rating from a 1.6) and 22 percent or nearly 1.2 million persons in total viewers (6.5 million vs. 5.4 million), the biggest half-hour to half-hour increases for any major network in the time period. 

At 9 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” averaged a 1.4/4 in adults 18-49 and 4.9 million viewers overall.  From its first half-hour to its second, the “SVU” rebroadcast increased its adult 18-49 rating by 15 percent (to a 1.5 from a 1.3), its adults 18-34 rating by 10 percent (1.1 vs. 1.0) and its women 18-34 rating by 25 percent (1.5 vs. 1.2).

At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.5/7 in adults 18-49, 8.4 million viewers overall) won the time period in adults 18-49, marking the first time since September 26, 2007 (premiere of NBC’s “Life”) that a regular competitor in this time period has beaten an original of CBS’s “CSI: NY” in adult 18-49 rating. 

This week’s “SVU” was also #1 in the time period among the major networks in adults, men and women 18-34 and women 18-49.  Last night’s “Law & Order: Special Victims Unit” is up 19 percent versus NBC’s 2.1 average in this slot for the traditional 2008-09 season (“live plus same day”).  In total viewers, “SVU” is also up 19 percent or 1.3 million persons versus NBC’s 7.032 million average in the hour during the traditional ’08-09 season.
This marks the sixth consecutive week “SVU” has been #1 or tied for #1 in the 10 p.m. hour in adults 18-49. 
NOTE: All national and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: information from NBC)