From 8-9 p.m. ET, “The Biggest Loser: Couples” (3.3/8 in 18-49, 9.2 million viewers overall) matched the highest “Biggest Loser” 18-49 rating, excluding finales, since May 11, 2010. In total viewers, it’s the top non-finale “Biggest Loser” since February 2, 2010.
“Biggest Loser” also weighed in with a 3.3 in 18-49 for the premiere of this cycle on January 4. “Biggest Loser” ranked #2 among ABC, CBS, NBC, Fox and CW in the time period in adults 18-49, total viewers and most other key categories and was #1 among women 18-34.
From its first half-hour to its fourth, “Biggest Loser” grew by 24 percent in 18-49 rating (to a 3.6 from a 2.9) and by 16 percent or nearly 1.4 million persons in total viewers (9.9 million vs. 8.6 million).
At 10 p.m., “Parenthood” (2.2/6 in 18-49, 6.2 million viewers overall) tied for #1 among ABC, CBS and NBC in the hour among in adults 18-49 and was #1 outright in women 18-49 and adults, men and women 18-34.
For its second half-hour from 10:30-11 p.m., “Parenthood” was #1 outright among ABC, CBS and NBC in adults 18-49.
In the 10-11 p.m. ET hour, “Parenthood” has now finished #1 or tied for #1 in adults 18-49 with three of its last four telecasts.
In total viewers, last night’s “Parenthood” delivered the show’s biggest overall audience since its season premiere on September 14.
These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the current week. In L+7 averages for the season’s first 17 weeks, “Parenthood” is the #1 primetime series on ABC, CBS, NBC, Fox or CW in terms of percentage increase from L+SD to L+7 (+43% in adults 18-49, to a 2.95 rating from a 2.07). In total viewers, “Parenthood” is also the #1 series in terms of percentage increase from L+SD to L+7 (+38% in persons 2+, to 7.0 million from 5.1 million).
NBC is #2 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and most other key categories and #1 in women 18-34.
(source: NBC)
