NBC's 'Who Do You Think You Are' takes little away from Super Bowl


From 7-8 p.m., an encore telecast of “Who Do You Think You Are?” averaged a 0.3/1 in 18-49 and 1.6 million viewers overall. 

From 8-9 p.m., a second rebroadcast of “Who Do You Think You Are?” delivered a 0.4/1 in 18-49 and 1.9 million viewers overall, building on results from the prior hour by 33 percent in 18-49 rating and 23 percent in total viewers. 

From 9-11 p.m., “Dateline NBC” (0.9/2 in 18-49, 3.5 million viewers overall) was the #1 non-sports telecast ahead of ABC and CBS in adults 18-49 and adults 25-54. 

From its first half-hour to its fourth, “Dateline” grew by 160 percent in 18-49 rating (to a 1.3 from a 0.5) and by 136 percent or 3.2 million persons in total viewers (5.5 million vs. 2.3 million).

Versus Super Bowl Sunday one year ago, NBC’s primetime lineup is up 20 percent in 18-49 rating (0.6 vs. 0.5) and 57 percent in total viewers (2.638 million vs. 1.681 million).
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)