NBCU Digital Studio launching “In Gayle We Trust”


The NBC Universal Digital Studio new original series “In Gayle We Trust,” sponsored by American Family Insurance (also see Advertising Business Report), is the second scripted comedy to launch from the Studio this year. It premieres 9/15.  The announcement was made by Cameron Death, Vice President, NBC Universal Digital Studio.
“‘In Gayle We Trust’ is at the center of our desire to create compelling original digital entertainment with brands.  We’re excited to have American Family Insurance on board as the exclusive sponsor of this intriguing and quirky new series,” said Death, Vice President Digital Content, NBC Universal Digital Studio.
“In Gayle We Trust” is an original 10-week digital series, written by Brent Forrester (NBC’s “The Office”).  The series centers on the lives of the fictional residents of Maple Grove.  Insurance agent Gayle Evans, played by Elisa Donovan (“Clueless,” “Beverly Hills, 90210,” “Sabrina The Teenage Witch”), is the centerpiece of the town, serving as the sounding board, guru and trusted adviser among the town’s idiosyncratic clientele.

In addition to the episodes, NBC Universal will be creating deep interactive experiences at www.InGayleWeTrust.com that will allow viewers to immerse themselves in online gaming and interactive maps tied directly to the series content.
The comedic short stories will be produced by NBC Universal Digital Studio in association with Mindshare Entertainment.  They will be available at www.ingaylewetrust.com and promoted on-air on NBC and USA Network as well as NBC Universal’s significant digital and mobile platforms, all major video-on demand platforms and social networks.