It follows in the footsteps of other cross-platform launches including “Women at NBCU,” “Green is Universal” and “Healthy at NBCU”: The company’s Integrated Strategic Marketing group unveiled “Hispanics at NBCU,” a sales, marketing and research platform capitalizing on NBCUniversal’s position in the marketplace as the only entertainment company with the ability to reach 91% of the Hispanic audience across cable, broadcast and digital. Hispanics at NBCU will expand on the current bundled sales options that already exist within the Telemundo Communications Group – Telemundo Network, local stations and mun2 – to the NBCUniversal properties with a high Hispanic index, such as Bravo, USA, E! Entertainment, NBC Network, NBC Local Media, Oxygen, Syfy, Style, G4, Universal Studios, Universal Pictures, Fandango and iVillage.
The company-wide initiative aims to connecting consumers and marketers with the fastest growing population segment in the nation. Campaigns can be customized for clients to reach precise audience targets, and incorporate talent from its stable of programming.