NBCU putting its money into the community in LA


The NBCUniversal Foundation announced grants totaling $200,000 to six non-profit organizations in the Los Angeles. The awards are part of NBCU’s ongoing commitment to improving public secondary education in local communities.

The grant recipients for the Los Angeles area include: Big Brothers Big Sisters of Greater Los Angeles ($50,000); City Year Los Angeles ($37,500); Communities in Schools Los Angeles ($30,000); Los Angeles Education Partnership ($21,250); Project Grad Los Angeles ($26,250); Urban Media Foundation ($35,000)

“Serving the community is critical to the success of any station. Whether it’s delivering news that is relevant or partnering with organizations that make a difference in the lives of local residents, being in-touch with and involved in the community you cover is crucial. We are proud to support each of these organizations and the work that they do to promote a brighter future for the youth of Los Angeles,” said Craig Robinson, President & General Manager of KNBC-TV LA and also Executive Vice President & Chief Diversity Officer of NBCUniversal.

Victor Franco, Vice President Community Relations, KVEA-TV (Telemundo) said, “Education, empowerment, advancement and growth of local Hispanic families has been an important cornerstone of Telemundo52’s continuing outreach efforts. With the support of the NBCUniversal Foundation and the partnerships formed through this grant program, we can further extend our work with organizations that are making an important investment in the future of our youth, who are the future of our community.”

NBCU said this is the sixth year of its successful initiative which supports select non-profit organizations in cities with large NBCUniversal employee populations and significant education needs. Since the Foundation’s inception, nearly $7 million has been directed to non-profits across the country that have demonstrated a commitment to improving educational opportunities for public school students in sixth through twelfth grades.

In addition to the $200,000 awarded in Los Angeles, the NBCUniversal Foundation announced grants in New York, Chicago, Dallas, Miami and Washington, DC, totaling $800,000. These organizations inspire students to succeed through a wide range of programs including college test preparation, career counseling and employment skill development.