NBCU streamlines with Salesforce CRM


Salesforce.com announced that NBC Universal has deployed Salesforce CRM to help transform sales and unify its Network, Cable and Digital business organizations.  By providing sales reps with a complete, 360-degree view of its customers and greater insight into its sales and marketing operations, Salesforce CRM has helped enable NBC Universal’s innovative custom marketing projects.

"We have a number of different teams that all touch the same customers, so it’s imperative that we all share information and collaborate on sales and marketing activities," said John Sabino, SVP/Commercial Excellence and Operations at NBC Universal.  "Salesforce CRM ensures that our teams have the best information at their fingertips and that we are all on the same page. This has made our reps more effective in cross-selling across NBC Universal properties and up-selling advertisers on non-traditional media placements."

At NBU, a central team creates account overviews, with detailed analytics showing sales reps where each advertiser spends money and on what type of media. Since deploying Salesforce CRM, NBC Universal has been driving adoption and making it easy for sales reps to find relevant documents in the process of completing daily sales activities.

NBC Universal also integrated Salesforce CRM with its existing Business Objects business intelligence technology, and supplemented the solution with third-party data, from Hoovers via the Force.com AppExchange.