Netflix: A Domestic Negative For ‘Traditional TV’

0

Subscription video on demand (SVOD) services such as Netflix are proliferating around the world.


While that’s not necessarily a negative for broadcast and cable TV in all countries, its growth has been particularly troublesome on a domestic level, GroupM Global President of Business Intelligence Brian Wieser notes in a new report.

“The impact is likely negative for traditional TV in the U.S.,” he says.

Please Login to view this content. (Not a member? Join Today!)