Networks kick off upfront advertising season


networksThe upfront advertising market began 6/4 with Fox, NBC, CBS and CW negotiating and striking deals for the upcoming television season. The ad market appeared to be moving a bit slowly — with both sides giving ground on key points to secure deals. At least one major media agency conglomerate—GroupM–is negotiating deals with networks including NBCUniversal’s lot, that include payments for viewers who watch a show within a week after its debut (c7). In return, advertisers have

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.