TV/Cable News New Dynamics in the Streaming Ecosystem Mean AVOD Wins By RBR-TVBR - April 29, 2022 0 Facebook Twitter WhatsApp Linkedin Email Some 51% of TV content viewers in the U.S. today subscribe to a traditional cable/satellite service. That’s according to the just-released State of Pay TV, OTT & SVOD 2022 report from Horowitz Research. Please Login to view this premium content. (Not a member? Join Today!)