New hire signals LIN’s focus on mobile


LIN Media
The fact that television group LIN Media has an operating unit called LIN Mobile is clue enough, as is the presence of a dedicated LIN Mobile CEO. But it has bolstered the unit’s executive firepower with the addition of Craig Ellish as Vice President, Sales and Publisher Development.

Ellish, who will report to LIN Mobile CEO Kevin Wassong, will have a full plate, According to LIN, he will be “…responsible for driving revenue growth by building strong relationships with advertisers, publishers and key technology partners and developing industry-leading targeted and scalable mobile marketing solutions for clients nationwide.”

“We are building LIN Mobile strategically from the ground up,” said Robb Richter, LIN Media’s SVP Digital. “Since its launch, we have made important progress and we are excited to have someone of Craig’s caliber join our team and secure revenue-generating opportunities that will provide us a competitive edge in the rapidly growing mobile advertising marketplace.”

“Craig brings a wealth of experience, credibility and innovative ideas to this position,” said Wassong. “His knowledge of the evolving digital media landscape, deep relationships in the advertising industry and proven ability to develop effective, relevant and scalable marketing solutions that deliver results are critical ingredients to our growth and success.”

RBR-TVBR observation: We applaud LIN’s forward-looking approach.
Every day that goes by during which a traditional media company does nothing to address the digital reality of life in the 21st Century is a day that puts it one step closer to eventual irrelevance.

It’s not that the traditional broadcast ownership of the airwaves has outlived its usefulness – it remains a fabulous tool and provides broadcasters with an enormous competitive advantage.

One of the advantages it that it is a megaphone from which a broadcaster can trumpet its online and mobile features. Use it!