"The ‘anywhere, anytime, anyhow’ characteristics of new media are driving consumer demand for personalization and, as we’ve seen with the phenomenal growth in iPods, iPhones and other portable media devices, mobile video is the latest and hottest platform for meeting this demand." So says Mary M. Collins, President and CEO of BCFM and its Broadcast Cable Credit Association (BCCA) subsidiary. To that end, the organization is holding a seminar next month in New York teaching electronic media practioners how to tap in. "Anytime, Anyplace Making Money from the Growth in Personalized Media," will be held Wednesday, 9/19/07, 12 Noon-5:00 PM at the Penn Club in Manhattan. Info is available from Kristine Davison at [email protected].
