New problem for PPM: Software update


As it released August PPM data to clients yesterday, Arbitron was dealing with a new problem: The largest national rep firm, Katz, was unable to access the data because a new software tool update from Arbitron wasn’t working with the Katz computer systems. An Arbitron spokesman told RBR that the problem seemed to be limited to Katz, and that it was not because of the software, but because the Katz IT department didn’t follow the directions for proper installation. Katz was reported to have everything working for Houston data by late afternoon, with the software being reinstalled for Philly as well. All PPM clients should have received the new software upgrade to install by Tuesday, ahead of Wednesday’s monthly data release.