LOS ANGELES — Ad platform Infillion is built to capitalize on streaming advertising. Therefore, it is probably no surprise that its assessment of “the evolution of streaming advertising” positions the company in a favorable light.
That said, the findings could be of high relevance to broadcast TV station owners looking to monetize their streaming platforms. According to Infillion, which worked in partnership with Ipsos, AVOD beats SVOD big time with U.S. consumers.
