New Revenue Generating Features Arrive From WideOrbit


WideOrbit, which offers products focused on broadcast TV inventory and revenue workflow management, has released a new version of WO Network, the company’s network ad sales and commercial operations platform.

WO Newtwork is used for the business operations of national, cable, and broadcast TV companies.

The 2021 release includes new features and enhancements designed to help its users generate new revenue, reduce costs, and improve efficiency, WideOrbit says.

The newest release of WO Network includes the Electronic Material Instructions module, the first automated product that WideOrbit says “addresses the need to simplify and streamline the traditionally cumbersome material instructions process.”

A licensed module for WO Network, Electronic Material Instructions integrates with several  material instructions providers, including ITN Networks, ECN, and PremiumMedia360, with other integrations coming soon, including Warren Lamb. “These integrations help networks save time and money by simplifying the exchange of new and revised material instructions between buyers and sellers,” WideOrbit notes.

The WO Network 2021 release also introduces new functionality for Sales teams, including the Master Deals Wizard, a centralized location to view and manage all deals sold under a single proposal. The ADU Prediction Tool, now widely available with WO Network 2021, is designed to help networks increase revenue and reduce liability by minimizing both over-and under-delivery, using predictive analytics to identify the number of Audience Deficiency Units (ADUs) needed to deliver on a deal.

“With our 2021 release of WO Network, WideOrbit is excited to continue our tradition of ongoing innovation and investment in improving our core products,” says Arden Adair, WideOrbit’s Senior Director of Product Management for WO Network. “Both the Electronic Material Instructions module and the ADU Prediction Tool are game-changers for our broadcast and cable network customers, promising long-term, positive impact on revenue growth, cost savings, and improved efficiency.”