Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is launching the next phase of its award-winning “Answers” campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens is having in America today. The new series of television ads started appearing on news programming across network television and cable on 2/5.
The Charlotte plant appears in a new television commercial, “Unit 9,” which shows real workers starting up one of Siemens’ highly efficient gas turbines for the day. Another l, “Rosie,” features a 6-year-old girl getting a scan from a Siemens Biograph mMR, a new scanner that combines MRI and PET imaging in the same system for the first time.
See “Rosie” here:
The spots continue the Siemens’ Answers campaign, whose “Somewhere in America” commercials first ran in 2009. Over the past three years, the “Somewhere in America” campaign has revealed answers in healthcare, industry, energy and American cities via television, print, radio, out-of-home, and digital advertising, as well as an acclaimed series of documentary films.