New Study Shows Share of Streaming Eclipses TV Among Adults


After exponential growth in adoption of streaming between 2010 to 2016, the share of adult TV viewers who stream at least some of their TV content has plateaued for the past three years at around 65%.

That’s according to a just-released report from Horowitz Research every broadcast TV executive should take a look at.

Please Login to view this premium content. (Not a member? Join Today!)