New WiFi radio branded with NPR


Bridging the gap between the online and broadcast worlds, the “NPR Radio” by Livio is the first internet radio with an exclusive menu dedicated to NPR stations and programs. With one device, NPR fans can now personalize their NPR experience, and easily switch back and forth between the local NPR Member station they know and love, and on-demand content and programs from and stations across the US.

The NPR Radio by Livio makes it possible for listeners to:

—  Access more than 1,000 NPR station streams, more than 800 podcasts and audio archives of NPR programs.
—  Quickly store and access their favorite NPR stations with a convenient “my NPR” button on the front of the device.
—  Access a comprehensive list of more than 16,000 validated Internet radio stations from around the world through the Reciva platform in addition the NPR stations and content.
—  In mere minutes, through a wireless of Ethernet connection, search by genre, location or keyword, and find NPR content and other world programming for free.

The radio sells for $199.99 and is currently available in the US at or Proceeds from the sale of the radio support NPR programming and NPR stations.

“There is such acclaim and prestige associated with the NPR brand,” said Greg Kim, Livio’s sales and marketing manager. “We are honored to be partnering with such a notable influence in American culture and are thrilled to help our customers share in the NPR experience.”

RBR-TVBR observation: Livio has been branding with Pandora as well. It’s a good idea to co-brand these radios with traditional and internet broadcasters. It definitely gets more of them sold. The best option we’ve seen is the ability to press a button and move to the next song. Usually you only see that with a computer monitor in front of you.