Newly Minted TelevisaUnivision Names Two Sales SVPs


MIAMI — Just days after the closing of a transaction that effectively melds Televisa’s media content and production assets with those of Univision, the combined company now known as TelevisaUnivision Inc. has appointed a pair of sales leaders who are each taking Senior Vice President roles under EVP/Multimedia Sales John Kozack.

Joining the company are Rob McGovern, as SVP of Multimedia Sales, and Richard Bertodatti, as SVP of Multimedia and Audience Sales.

Profile photo of Rob McGovernMcGovern will be based in Los Angeles and will lead the West Coast National Sales efforts. McGovern was previously SVP/National Sales & Client Partnerships at Outfront Media, where he led West Coast national ad sales and the development of revenue growth strategies to drive new OOH business. McGovern has also served as SVP of Sales & Client Partnerships at WarnerMedia and spent nine years at Discovery Networks as VP/National Sales Manager.

Bertodatti will lead the company’s business with Publicis, IPG, Havas, the Boston territory, and at other agencies and work with Univision’s multimedia sales teams “to help optimize and accelerate the advanced advertising sales capabilities.”

Bertodatti joins TelevisaUnivision from Facebook, where he was Director of Global Investment Programs, focused on video and sponsorship opportunities. He previously spent six years at ViacomCBS, where he was active in the data advertising sales and strategy team.

Bertodatti started his career at Telemundo parent NBCU, where he held various sales roles during his 12-year tenure, across various network, digital and cable properties.