NewsNet, a digital multicast all-news channel, is offering short-term affiliations to stations in need of news to help satisfy consumers’ needs for coronavirus pandemic coverage from across the U.S.
“We understand that some stations who are interested in keeping the public up-to-date about the COVID-19 pandemic don’t have the bandwidth to commit to carrying a 24/7 news subchannel long term,” said NewsNet President Eric Wotila. “So, during this national emergency, we’re offering NewsNet to any station that would like to carry it on a subchannel with no long-term commitment.”
NewsNet is providing these short-term affiliates with loaner receivers if needed and is allowing stations to carry the network for just a few weeks or months in order to keep viewers in the know.
“As the current pandemic situation continues to evolve, viewers are turning to local TV stations for updates on what’s happening,” said Wotila, “According to Comscore, local news viewership is up an average of 11%, but not all TV stations produce their own local newscasts. We want to help those stations to keep their viewers informed as new developments rapidly unfold.”
NewsNet launched in January 2019 and follows a traditional “news wheel” format providing a quick look at the headlines every half hour.
New affiliates can be found in Miami and, most recently, at WVMA-CD in Winchendon, Mass., serving Keene, N.H.