With the merger of Tribune Broadcasting and Nexstar Media Group, ownership of one of the nation’s largest affiliates of The CW Network — KTLA-5 in Los Angeles — came to be.
Now, Nexstar and the network have inked a new deal ensuring that KTLA, and every other affiliate of The CW, keeps the relationship in place for the next several years.
Multi-year agreements have been signed that see the renewal of The CW affiliations in 37 markets. The accord includes not only 28 Nexstar-owned stations but also nine owned by companies Nexstar enjoys a shared services agreement with.
Among the latter group: WPIX-11 in New York.
Other key Nexstar affiliates of The CW Network include WDCW-50 in Washington, D.C., seen as an in-flight offering on Southwest Airlines; KDAF-TV in Dallas; and KIAH-TV in Houston.
The 37 DMAs where Nexstar owns affiliates of The CW represents 31% of the U.S. audience.
“As the nation’s largest CW affiliate group, Nexstar is very pleased to extend its longstanding relationship with the network,” said Nexstar COO/CFO Tom Carter. “The CW’s line-up of prime-time entertainment shows, coupled with Nexstar’s highly-rated local news and other market-centric programming
enables us to deliver great content to millions of viewers and exceptional value to our advertisers.”
Betty Ellen Berlamino, The CW’s EVP of Distribution, added, “We are pleased to extend our valued partnership, through a multi-year agreement, with our largest station group, Nexstar. The linear broadcast model remains the backbone of our business model and vitally important as it gives us the scale and local reach that distinguishes us in today’s marketplace as the original multiplatform network.”