By Cora Leightner
Special to RBR+TVBR
Local TV news is poised to become a real-time emergency information portal with the new broadcast technology being deployed in cities across the nation. And ATSC 3.0, the power behind NEXTGEN TV, can automatically target the impact zone of an incident with pre-formatted alerts.
This means less revenue lost to service disruptions, more relevance to viewers and more revenue options for broadcasters, a group of NEXTGEN TV experts recently shared in a webinar on monetization hosted by Sinclair Broadcast Group and its ONE Media 3.0 arm.