The two biggest cities in Northwest Louisiana, separated by the Red River, have become the latest to gain access to ATSC 3.0-delivered NEXTGEN TV signals.
As such, better sound and improved picture are in hand for the few who have NEXTGEN TV-capable television sets in the Shreveport DMA.
The June 28 launch sees ATSC 3.0-delivery of NEXTGEN TV signals tied to the Wray Family-owned ABC affiliate KTBS-3 and its CW Network-affiliated sibling, KPXJ-21; Gray Television-owned CBS affiliate KSLA-12; Nexstar Media Group‘s NBC affiliated KTAL-6 and MyNetwork TV affiliate KSHV-45; and Mission Broadcasting-owned and Nexstar-managed FOX affiliate KMSS-33.
While some markets have a “lighthouse” station serving as the ATSC 3.0 signal generator, KPXJ-21 and KSHV-45 have both converted to the new broadcast standard.
BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the six television stations.
