NFL is back and it shows for NBC for the week, finished #2


Paced by the “NBC Sunday Night Football” preseason game between the Vikings and the 49ers, and the Tuesday and Wednesday editions of “America’s Got Talent,” NBC finished #2 for the week in adults 18-49 and total viewers, averaging a 1.6 rating, 5 share in adults 18-49 and 5.7 million viewers overall for the week of August 16-22, according to in-home viewing figures from Nielsen Media Research.  For the week, NBC also ranked #2 among the major networks in adults 18-34 and was #1 in adults 25-54.

NBC had three of the top four programs of the week in primetime’s key demographic of adults 18-49: the “NBC Sunday Night Football” preseason matchup between the Minnesota Vikings and the San Francisco 49ers ranked #1 among all telecasts, the Tuesday edition of “America’s Got Talent” ranked #3 and the Wednesday “America’s Got Talent” ranked #4.

In total viewers, NBC aired the top three programs of the week: “NBC Sunday Night Football,” with an average 10.8 million viewers, ranked #1; Wednesday’s “America’s Got Talent,” with 10.3 million viewers, ranked #2; and the Tuesday edition of “America’s Got Talent,” with 10. 2 million viewers, ranked #3.  An edition of “America’s Got Talent” has now been the #1 non-sports telecast in total viewers for 11 out of the last 12 weeks.

Primetime averages for the week of August 16-22 in adults 18-49 were Fox (1.7/6), NBC (1.6/5), ABC (1.5/5), CBS (1.4/5) and CW (0.4/1).  In overall total viewers the weekly averages were CBS (6.1 million), NBC (5.7 million), ABC (5.0 million), Fox (4.6 million) and CW (1.1 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source; NBC)