NHL Network Online launches with sponsors Bud Light, Cisco, Dodge and Verizon Wireless


The National Hockey League (NHL) unveiled the NHL Network Online, a broadband media service sponsored by NHL partners Bud Light, Cisco, Dodge and Verizon Wireless, and available for free to fans at NHL.com.
A component of the NHL’s strategy to build global scale through digital media, the NHL Network Online is delivered to fans through a sleek new broadband media player. This immersive, all-access experience invites fans to NHL.com to spend more time behind-the-scenes with their favorite players and teams.

The NHL Network Online delivers a platform that engages the League’s fan demo while easily integrating with sponsor campaigns and branding.

The lineup is highlighted by:

The Hockey Show: Presented by Bud Light and among the centerpieces of the NHL Network Online, “The Hockey Show” is produced exclusively for the Web and is a fun, edgy, all-access look at the NHL. A new episode of “The Hockey Show” will be produced each weekday during the season, giving it 24×7 relevance. “The Hockey Show” also will offer Video-On-Demand, enabling fans to find and view archived shows and clips.

NHL: LiveWire:  Presented by Cisco, NHL:LiveWire is a channel dedicated to bringing fans live events and original programming from around the NHL. Whether it’s a morning skate, a news conference or live coverage of special events such as the NHL All-Star Game or AMP Energy/NHL Winter Classic, “NHL:LiveWire” will carry it as it happens.

Stanley Cup Playoffs Channel:  Presented by Dodge, the Stanley Cup Playoffs Channel is a seasonal channel dedicated to playoff news, highlights, features and analysis.

NHL Game Highlights: Presented by Verizon Wireless and billed as “every goal and every save from every game,” NHL Game Highlights allow fans to look at box scores, click on a player’s name and see all of his goals, saves and hits dating back nearly three seasons.

NHL Productions Presents: Includes features, retrospectives and other special programs from NHL Productions. Programs generally will follow the League’s current events such as player milestones.

NHL Radio: NHL programming from XM Radio and Westwood One, including select video simulcasts.

NHL Podcast Central: All of the NHL’s Podcasting content, all in one place for subscription, download or play.