According to The Nielsen Company, Nearly 5.5 million households – roughly 6.5 million viewers – tuned into ABC’s “The View” on July 29 to see the interview with President Barack Obama, billed as the first-ever appearance by a sitting president on a daytime talk show.
The President’s daytime appearance did not eclipse the viewership from previous primetime or late night interviews, Nielsen noted, but did exceed his Sunday morning news show appearances.
|President Obama – Non-Speech or Press Conference Television Appearances|
|RANK||Program||Date||# of Households||# of Persons|
|3||Tonight Show w/ Jay Leno||3/19/09||11,077,000||14,634,000|
|5||Late Show w/ David Letterman||9/21/09||5,876,000||7,417,000|
|7||Meet the Press||12/7/08||5,180,000||6,561,000|
|9||Face the Nation||3/29/09||3,010,000||3,700,000|
|Source: The Nielsen Company|