Nielsen CEO To Clients: ‘Representative, Reliable and Robust’ Ratings a Promise


The Media Rating Council on Wednesday saw its Board of Directors vote in favor of a suspension of the MRC’s accreditation of Nielsen’s national television service. Perhaps more notably, the MRC also yanked the current accreditation hiatus status designation from Nielsen’s Local People Meter and Set Meter Markets and suspended accreditation for these markets.

Nielsen CEO David Kenny commented on the action in a note to its clients. In short, he’s doubling down on his “confidence” in audience measurement many have questioned.

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