Nielsen Challenged on eCBET

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Abitron / PPM 360Nielsen says its PPM is capturing more listening with enhanced Critical Band Encoding Technology.


What the company should say, according to programming consultant Richard Harker, is “PPM missed 1.4 million quarter-hours of radio….sorry.”

In an article by Managing Director of Nielsen Audio Brad Kelly and Chief Engineer Arum Ramaswamy last week, both expressed optimism about radio because of enhancements made possible with the company’s enhanced PPM encoding software.

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