Nielsen Readies Deployment of Next-Gen PPM Wearables

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It’s a step that many have been askingĀ NielsenĀ about for years.

Starting next month, the nation’s dominant source of audience measurement and data analytics for broadcast media stations will begin placing a limited number of Portable People Meter (PPM) “Wearables” in a subset of its roughly 60,000 active panelists.


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