Nielsen Readies Deployment of Next-Gen PPM Wearables


It’s a step that many have been askingĀ NielsenĀ about for years.

Starting next month, the nation’s dominant source of audience measurement and data analytics for broadcast media stations will begin placing a limited number of Portable People Meter (PPM) “Wearables” in a subset of its roughly 60,000 active panelists.

Please Login to view this premium content. (Not a member? Join Today!)