The Nielsen Company is launching a new spot monitoring system for radio called Nielsen SpotScan. It’s an entirely new and separate product designed for local radio. SpotScan provides detailed ad tracking reports at the market and radio station level and offers exclusive expenditure data by specific advertisers; including the number of spots aired in each market, total ad spend across media (radio, local TV and newspaper), market share information, and month-by-month trends. Catriona McGinn is the GM of the new division, based in LA.
