Nielsen In 2017: ‘More Or Less As Anticipated’

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Brian Wieser, a Senior Research Analyst focused on advertising at New York financial house Pivotal Research Group, has emerged in recent months as a sage on media company performance. Wieser reviewed Nielsen‘s Q2 2017 earnings, released Thursday morning, and judges that they’re in-line with revenue expectations and slightly above expectations on profitability. Thus, “2017 looks like it will turn out more or less as anticipated” for the nation’s dominant audience measurement firm.

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