Nielsen on Wednesday “proactively initiated” an accreditation hiatus process for its National TV ratings service.
Why? “While we remain confident in the integrity of our data and measurement, and fully support the audit process,” the nation’s dominant supplier of audience measurement and consumer data says, “we believe that moving to a hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our National TV product and development of Nielsen ONE.”
