Nielsen Online moving toward double-checks


The Nielsen Company already has several services that carry the double-check symbol of accreditation by the Media Rating Council (MRC). Now the company says it has reached a milestone in the Internet world. Nielsen Online announced that the MRC’s independent CPAs have completed their audit of NetSight, the firm’s patented meter technology for measuring online audiences. That’s not yet accreditation, but a big move in that direction.

“Nielsen Online was the first Internet audience measurement service to complete an MRC pre-audit, the first to enter the full accreditation process and the first to complete this phase of the audit, which included both the meter and editing process. The company is moving actively through additional phases of the audit process, including audit committee review, and helping to support the MRC’s research related to several leading-edge online measurement techniques used in Nielsen Online’s products,” the company proudly proclaimed.

“Additionally, Nielsen Online recently committed to a significant expansion of the MRC audit process to include its Site- and VideoCensus products, which combine, in addition to the NetSight meter, processes from Nielsen Online’s patented page-tagging technology and panel procedures,” the company said.

“I’m pleased that the MRC audit committee now has information regarding Nielsen’s NetSight meter and processing systems. Nielsen Online is very engaged in the audit process and making important progress, and we are happy with the addition of Nielsen’s census/hybrid products to the audit scope." said George Ivie, executive director of the MRC in a statement distributed by Nielsen.