OOH News Viewers: ‘Crucial’ New Insights As Election Day Nears


Who knew that out-of-home viewing of TV news was a thing?

Indeed it is, and Nielsen on Wednesday released some very interesting new insights that zeros in on news viewing around the pivotal 2018 Midterm Elections.

“We know that folks are tuned into the news outside of their home,” Nielsen notes. But, just how many, and of what age and gender?

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