Building A PPM Panel: How Nielsen Does It


Have you ever wondered how radio, television and other media outlets decide what shows to broadcast or to cancel? 

That’s the opening pitch in a letter randomly received last week at a Delray Beach, Fla., household from¬†Nielsen. This household has been selected to participate “along with a few other households in your area” in an “important research study.”

This is how the nation’s dominant source of media consumption data and ratings seeks out its PPM panelists. There’s also a thank you for considering Nielsen’s request: Two $1 bills.

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