Nielsen Shares Plunge As CEO Heads For Retirement

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Could this be Nielsen’s “Tragic Thursday”? CEO Mitch Barns’ retirement at year’s end was announced — along with confirmation that Nielsen is conducting “an in-depth strategic review” of its Buy segment. This news came alongside lackluster Q2 results showing flat revenue growth and a sharp drop in net income.


Investors reacted angrily once the Opening Bell on Wall Street rang, sending Nielsen shares down nearly 25% by 10:15am Eastern. With Thursday’s Closing Bell, Nielsen plummeted by 25.3%, to $22.11.

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