Nielsen Rolls Out Connected TV Ad Optimization Product

0

Introducing a new offering fromĀ Nielsen designed to allow Connected TV operators and advertisers to better understand who is watching a show within the household.


Named “Streaming Signals,” the product is being heralded by the nation’s dominant audience measurement and consumer data analytics firm as a “first-of-its-kind solution” that unbundles household viewing.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *