A privately held media company with TV stations across six Southern DMAs has agreed to a long-term local TV measurement services agreement with Nielsen.
The deal with Savannah, Ga.-based Morris Network Inc. covers all of its “RPD+” markets — including Chattanooga, Tenn.; Columbus-Tupelo, Miss.; Wilmington, N.C.; Gulfport-Biloxi Miss.; Lexington, Ky.; and Macon, Ga.
In all, Morris Network owns and operates 16 CBS, ABC, NBC, FOX, CW and My Network affiliated television stations, as well as 10 other digital affiliated stations.
Morris Network COO Bobby Berry said, “We are excited to be working with Nielsen again on local TV measurement. Having Nielsen’s currency at our disposal to sell, steward and post buys with agencies will allow us to provide unprecedented value to our advertisers.”
Nielsen Local EVP and Managing Director Catherine Herkovic, “We are proud to again be working Morris Network. We are thrilled to empower Morris Network by providing true value to their advertisers and the communities that they serve, working in lockstep with them to maximize ROI by using our gold standard currency data. We’re enthusiastic about the possibilities that are ahead.”
