Nielsen has a new deal with Hearst Television. It has a relatively new CEO. Yet, its share price continues to sag. On Thursday, Nielsen stock dipped to a fresh five-year low.
With heavy volume of 4.79 million shares (average volume is 3.98 million shares), NLSN was down 1.44% to $23.19.
In early after-hours trading, it gained a penny, to $23.20.
It marks a new five-year low for Nielsen, which had been as high as $37.49 in the last days of January.
Furthermore, it had been steadily trading in the $53 range until September 2016, when Nielsen first revealed it had problems in its Buy division.
How did other media companies fare on Thursday? Visit the Wall Street Report at RBR.com today for a look at the current stock prices!