One day after announcing it has scored a new affiliation agreement with NBC, the TV station owner formerly known as Gannett has inked a multi-year renewal agreement with Nielsen.
The nation’s dominant audience measurement company has scored a fresh deal with TEGNA, owner of 64 TV stations in 51 markets.
Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen’s Local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as viewers who access linear streams of broadcast content through virtual providers.
“The combination of Nielsen’s Local TV panels plus return path data empowers TEGNA’s customers to activate and measure local media buys with confidence,” Nielsen says.
Nielsen reports viewing across devices and provides direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen’s proprietary Portable People Meter (PPM).
“TEGNA is a leader in the local broadcast industry,” said Catherine Herkovic, EVP and Managing Director of Nielsen Local. “We are delighted to provide continued support to 34 TEGNA markets with measurement services. As part of our client commitment, we will work alongside TEGNA to ensure that each local station has the tools they need to deliver on their business objectives with access to valuable local audiences.”