Nielsen’s Latest Consumer Report Tackles ‘Streaming Pitfalls’

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Nielsen‘s Total Audience Report for Q1 2019 has been released by the nation’s dominant audience measurement and consumer data provider, and Nielsen is touting that — for the first time — it includes insights surrounding content discovery on streaming platforms and “the potential pitfalls these players face.”


The report also showcases new data into the streaming and media-related landscape that are particularly topical at the moment.

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